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Self Publishing to Grow Your Guest Blogging Opportunites

As a self-publishing writer, you know that getting the word out about who you are, what you do, and what you have to offer can be exceedingly difficult; forgoing the help of the marketing team that comes with a traditional publisher leaves you to advertise on your own, after all.

Thankfully, though, the internet makes it easier than ever to get your words in front of thousands, or even millions of people, all thanks to the concept of guest blogging.

The connection between guest blogging and self-publishing isn’t always obvious, but it can be very valuable when it’s recognized; here are three ways that guest blogging can help you as a self-publishing article:

1. Write For Other Blogs

The most obvious way that guest blogging can assist you in exposing your writing abilities to more people is by writing articles for other blogs that lie within your niche. While you’ll be effectively writing for free, you’ll benefit from the added exposure that attaching your name to a popular blog brings, providing you with an invaluable chance to connect with readers who may otherwise never hear your name.

Keep in mind, also, that a backlink is almost always expected to be provided when you submit a guest article for another blog, giving you the opportunity to guide readers of one blog directly back to your own, as well as giving you a boost in the always important search engine optimization department.

2. Invite Others to Write For Your Blog

Another way to encourage increased popularity of you and your work is to do the exact opposite and allow a fellow author to post a guest article on your blog. Besides giving you quality content with which to add to your blog, you can also be sure that some fans and followers of your guest author will follow them directly to your website, especially if you take the time to promote their article through social sharing websites like Viral Content Buzz.

Assuming that you have a blog in a similar niche that plays host to the kind of content that people want to read, including self-published work that you wish to sell, some of these uncommon visitors are sure to stick around long enough to see what you’ve got to offer, earning you new fans with absolute minimal effort.

3. Do Your Best Work and Always Follow Up

In order to ensure that you get the best possible results from every guest blogging endeavor, and always make a point to follow up with your new readers by gauging their interest in new topics via a web analytics program.

Besides helping you to be a better writer online, you’ll also find that the needs and wants of fans outside of your traditional circle will help you to hone your skills when it comes to the writing that you wish to self-publish, allowing you to target a larger audience than ever before.

Have you ever done guest blogging? Are you considering to self-publish a book? Please share your experience!

By Jessy Troy

Jessy Troy is the big advocate of guest contributing and an experienced blogger at Successful Blog.